VIRTUAL EVENT
WedNESDAY, March 18, 2026
Make the Most of Speaking with the Media (Even If You Don’t Want To)
Biotech leaders are increasingly expected to engage with the media — on innovation and leadership — often without clear guidance on how journalism actually works or how to protect themselves in the process.
Join us to hear experienced media voices unpack why working with journalists can be beneficial — and how to do it well: what questions they’re interested in, how to pitch ideas, how to navigate on- and off-the-record conversations, and how to build trust.
Moderated by Kimberly Ha, Founder of KKH Advisors, with panelists, Gwendolyn Wu of BioPharma Dive and Lei Lei Wu of Endpoints News, the discussion will draw directly from audience questions and real-world scenarios to help biotech leaders engage the press with confidence and purpose.
Watch other ElevAAte conversations.
About the speakers
Kimberly Ha, Founder of KKH Advisors, is a seasoned communications strategist who advises Fortune 500 companies, startups, and executive leaders on corporate narratives, executive positioning, investor communications, and media strategy. She previously served as Global Editor at Biopharm Insight (Financial Times Group) and as Senior Director at FTI Consulting, with deep experience across M&A, IPOs, crisis communications, and the biopharma media landscape.
Gwendolyn Wu is a Senior Reporter at BioPharma Dive, where she covers biotech startups and the emerging life sciences investment ecosystem. She brings a background in local news and healthcare reporting, with prior roles at the San Francisco Chronicle and Houston Chronicle, and has been actively involved in mentoring and advancing Asian American journalists.
Lei Lei Wu is a News Reporter at Endpoints News, where she covers global biopharma across drug development, policy, and the intersection of science and capital. Her recent reporting has focused on genetic medicines and China’s growing role in the industry.